Highwire PR
As a Digital Strategist at Highwire PR, my responsibilities include:
Drafting and proofreading weekly and ad hoc organic and paid social content across LinkedIn, Twitter, Facebook and Instagram for B2B Tech companies (including Splunk, Twilio, Bread Financial, and ExtraHop)
Collaborating with PR teams to report on monthly and quarterly KPIs (new followers, engagements, engagement rate, etc.) and inform integrated PR and social strategy
Strategizing content to appeal clients’ brand and products to audiences across Twitter, Facebook, LinkedIn and Instagram, contributing to Twilio’s 50% increase in Q1 YoY engagement rate and Splunk’s 308% increase in Q2 YoY engagement rate
Kannafleur
As Kannafleur’s Social Media manager and Copywriter, I have …
Increased Instagram following by 650%
Designed templates for Instagram posts and story campaigns
Drove users to company’s blog with Instagram campaigns, increasing Instagram organic reach to 50+ viewers daily via Instagram stories and posts
Boosted company website through SEO best practices, including writing and publishing lifestyle blogs and optimizing content (SEO keywords) using Tymber
COOP Careers
As a Marketing Specialist, I have …
Utilized Facebook Business Manager to track and optimize Facebook and Instagram campaigns, increasing company website traffic with 1,200+ new users in 2 months via Facebook and Instagram referrals
Developed ad creatives for Facebook, Instagram, and LinkedIn (using Canva and Adobe Photoshop) with company's Senior Director and Communications Manager
Created bi-weekly performance decks for company's recruiting team to report on COOP's digital marketing campaigns, including ad performance (Conversions, CTR, Reach) and budget
Optimized LinkedIn Ad performance and budget on a weekly basis, increasing company website's LinkedIn referrals by 118% in 3 months
Collaborated with campaign manager to develop and track Google Ad campaign performance, increasing company's paid search traffic by 70% in 4 months
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