COOP Careers
As a Marketing Specialist, I have experience in …
Utilizing Facebook Business Manager to track and optimize Facebook and Instagram campaigns, increasing company website traffic with 1,200+ new users in 2 months via Facebook and Instagram referrals
Developing ad creatives for Facebook, Instagram, and LinkedIn (using Canva and Adobe Photoshop) with company's Senior Director and Communications Manager
Creating bi-weekly performance decks for company's recruiting team to report on COOP's digital marketing campaigns, including ad performance (Conversions, CTR, Reach) and budget
Optimizing LinkedIn Ad performance and budget on a weekly basis, increasing company website's LinkedIn referrals by 118% in 3 months
Collaborating with campaign manager to develop and track Google Ad campaign performance, increasing company's paid search traffic by 70% in 4 months
Below are samples of creatives that I have made for COOP Careers
Version 1 Creatives
Facebook and Instagram feed ads
I collaborated with COOP’s Senior Director and Marketing Specialist to develop 1200 px by 628 px creatives.
Creative Process
COOP’s Senior Director requested that we used community photos of COOP members from both San Francisco and New York. (Photo 1 is our SF Creative and Photo 2 is our NY Creative).
We used the copy, “Careers are made through connections. Find Yours.”
Version 2 Creatives
I proposed we redesign COOP’s ads with a solid color background and an isolated image of a group of COOP members.
I continued to work with our Senior Director and another fellow marketing specialist on testing variations of ads. We created new ads with different groups of people and different brand color backgrounds.
Below are samples of Instagram story ads that we developed.
More Iterations
These are ads that we made based on our Version 2 redesign. We began launching LinkedIn Campaigns and moved from continuing to invest in Facebook and Instagram placements.